Yahoo took to the stage at CES today, and one of the most interesting bits to come out of their presentation is that they have acquired Aviate, makers of the still in beta contextual launcher. Aviate's software is unique in that the launcher is designed to show you apps based on the time of day and your location, the mission being to always have the apps you need at that time easily accessible.
This quote is straight from the Verge liveblog, and is pretty much all we have to go on for the time being. What do you think Yahoo has up their sleeves?
Mayer announces Yahoo has acquired Aviate, which suggests apps to use based on your location and time of day. The company will use the technology to help personalize its apps and web properties, Mayer says.
UPDATE: The Aviate team has taken to their official blog to talk a little bit about the deal. First of all, the launcher isn't going anywhere. Aviate says that the product will remain the same, while getting "better and faster."
When we met with Yahoo, it was obvious how aligned our visions are. Yahoo, like us, is all about simplifying and streamlining users’ daily habits through intelligent and beautiful products. We see endless opportunities for how the two of us can work together. We can’t wait to take this next step.
Aviate is still in an invite-only beta, however for a limited time users can install from the Play Store and activate using the code YAHOO.