That is the conclusion BGR's Executive Editor, Zach Epstein, came too when he considered the up and coming smartphone offerings from Google/Motorola and Apple:
"The X’s feature set indeed sounds intriguing, but the timing of the phone’s launch couldn’t be worse..... a late Q3 or early Q4 launch pits the Moto X directly against Apple's next-generation iPhone 5S. As many vendors have learned in the past, this is never a good idea.
What’s more, Samsung will likely release a new version of its flagship phablet, the Galaxy Note III, right around the same time as well. Samsung has stolen the Android limelight and launching
a new Motorola phone in Samsung’s shadow makes the odds of success even slimmer."
Curiosity peaked, I read another BGR article titled "Not just another pretty face: Apple’s iPhone 5S to see big internal overhaul."
In this article, Epstein predicted that the iPhone 5S will undergo a major overhaul of its user interface by replacing textured design elements with flatter design elements.
Based on leaked photos, he went on to say that the iPhone 5S will likely include the following hardware upgrades:
- A faster processor
- Better camera
- Fingerprint scanner
- A new loud and earpiece speaker bracket
- Vibrating motor assembly
- A new WiFi flex cable ribbon
- Sim trays available in 2 colors
I don't know about you, but there's nothing orgasmic in there for me.
In contrast, Dennis Woodside, CEO of Motorola Mobility announced the following at the All Things D conference this past May:
"The phone (Moto X Phone) is packed with new features that can anticipate users' needs such as "when to fire up the camera... For example, sensors in the phone will let it know when it's being pulled out of someone's pocket... The phone will also adjust its settings if it's traveling at high speeds in a car.... The device will know, whether it's on or off, if it's traveling at 60 miles per hour it's going to act differently so you can interact with it safely... The Moto X is more contextually aware of what's going on around it. It allows you to interact with it in very different ways than you can with other devices."
Woodside also announced that the Moto X Phone will be assembled at a 500,000-square-foot plant near Fort Worth, Texas, and will employ approximately 2,000 people. The majority of smartphones today are manufactured in Asia.
Consumers can also expect a complete overhaul (no more Motoblur) when the Moto X is released. Post acquisition, the Google powers at be took a look at Motorola's pipeline and ordered them to flush it down the toilet.
It's not beyond the realm of imagination that Motorola will offer a Google Experience (stock Android UI) on steroids. Imagine an Android phone that integrates contextual awareness into each and every Google App, such as Google Now & Maps. There are also big opportunities at play for 3rd party developers.
That said, I nor anyone can predict the outcome of the two phones based on the information we currently have, and it's too soon to be making doomsday predictions about the future of two very different smartphones.
Zach Epstein's full article is here.