Magna Carta Holy Grail was unveiled as the title of Jay-Z's latest studio album along with the announcement that owners of Samsung's Galaxy SIII, S4, and Galaxy Note II will be able to download the album for free 72 hours before its release on July 7th.
There will be an application released to the Play store on June 24th. Users will need to download the free application, and on July 4th at 12:01 EST, the album will be available through the application for download. The offer is limited to the first 1,000,000 users on each device.
A placeholder website for the album, http://www.magnacartaholygrail.com/ contains a couple other snippets of information about the album. It is described by the official site as "revolutionary" and that users will be provided with an "unprecedented inside look into the album" and something about "personal stories and inspiration."
Off the top of my head, this is something that hasn't been done before. I know that artists have released apps to correspond with albums in the past, but this partnering with device manufacturers and pre-release albums outside of official channels like Google Play, iTunes (more on that in a minute), or Amazon is new to me.
Speaking of iTunes, does anyone else find it interesting that this isn't available on an iPhone? Pretty cool to see an Android-based device get a spotlight from such a big celebrity.