If you look at this device without an brand bias, you would think that this would be a no brainer when it comes to lining up next to the other top tier devices out there today. Insane specs, amazing screen, good battery size and respectable camera. It sounds like it would be lining up right next to the S4 and One or perhaps even surpassing them.
Sadly we do not live in a world where bias does not exist. We live in a world of brand names and reputations and this is where I think this phone will fall a little flat. Take away the Nexus 4, you can't really consider that an LG phone considering it doesn't have LG's skin. LG has never had a device on all the major networks which does hurt them, they haven't been exposed to the public in the same way that HTC or Samsung has. But that no problem right? Specs and press are enough to hurdle over this right?
I am not so sure. LG doesn't have a great track record with devices. Yes they have some solid devices (Optimus G and G Pro) but they don't have popularity behind it. This right here would be enough to stop the average consumer from buying the phone but for those of us who research phones to the bitter end that doesn't matter.
For us, it comes down to changing the norm. I am talking about the buttons. This for me could possibly be a deal breaker, I am unsure how well they will work or if I will be able to get use to them. I am sure anything is possible to get use to over time and use but I highly doubt this will be a trend that all manufacturers will follow. So even if you do get use to it, when you get a phone that doesn't have buttons in the same position it will be annoying to some to re-learn the button layout.
That isn't even the biggest deal breaker, the UI is. I despise the LG UI. It looks like they are making it a toy and adding way to much and it gets in the way of itself. Too much in the notification pane, the menus are a mess and overall the main UI isn't my preference (though that can be solved with a 3rd party launcher).
So I ask you, what would stop you from buying a G2?